Gill Davies,Richard Balkwill: The Professionals' Guide to Publishing: A Practical Introduction to Working in the Publishing Industry
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Author: Gill Davies,Richard Balkwill
Number of Pages: 320 pages
Published Date: 28 Mar 2011
Publisher: Kogan Page Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780749455415
Download Link: Click Here
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"The Professionals' Guide to Publishing" is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally. Providing a thorough grounding in how publishing works including information on permissions and the current legal framework; they also examine current and enduring trends in publishing including; networking, supply chains and e-publishing.